our work
We’ve had the privilege of partnering with the world’s largest brands, delivering maximum value while creating some of their most viral and successful campaigns to date.
DISCOVERY BANK #DISCOVERYBESTBANK
TOTAL VIEWS:
12,814,653
AVERAGE WATCH TIME:
15s
500% higher than industry benchmark of 2.5s
CAMPAIGN OBJECTIVE: Drive mass awareness for the incredible Vitality Travel benefits you get through Discovery Bank.
MARKET(S): South Africa
PLATFORMS: Meta, TikTok
LUCKY STAR #PILCHARDMAYO
TOTAL VIEWS:
4,628,949
AVERAGE ENGAGEMENT RATE:
2.03%
396.7% higher than industry benchmark of 0.4087%
CAMPAIGN OBJECTIVE: Convert South African consumers to consider Lucky Star pilchards as a great protein and versatile product.
MARKET(S): South Africa
PLATFORMS: Meta, TikTok
NIKNAKS #OWNYOURNAK
TOTAL VIEWS:
14 762 718
AVERAGE ENGAGEMENT RATE:
3.44%
741.7% higher than industry benchmark of 0.4087%
CAMPAIGN OBJECTIVE: Use the NikNak brand to inspire South Africans to own their creative and personal ‘naks’ that make them unique.
MARKET(S): South Africa
PLATFORMS: Meta, TikTok
LAY’S #NOLAYSNOGAME
TOTAL VIEWS:
12,182,829
AVERAGE WATCH TIME:
12s
380% higher than industry benchmark of 2.5s
TOTAL WATCH TIME:
1025 days
LAY’S #FLAVOURSOFTHEWORLD
TOTAL VIEWS:
11 160 195
AVERAGE WATCH TIME:
14s
460% higher than industry benchmark of 2.5s
CAMPAIGN OBJECTIVE: Generate hype around Lay’s globally inspired taste designed to transport your palette around the world.
MARKET(S): South Africa
PLATFORMS: Meta, TikTok